Business Incentives & Support

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When it comes to serving the business community, the City of San Marcos is committed to raising the bar. In addition to actively bringing business stakeholders to the table, San Marcos is also working to educate local businesses about resources and programs that could benefit their companies.

While not exhaustive, the City of San Marcos has created the following reference list of resources and programs designed to benefit businesses.

Energy Efficiency Reward Programs 
Workforce Development Assistance 
Tax Credits, Rebates & Bonds




California Environmental Quality Act (CEQA) process: Applicants going through the California Environmental Quality Act (CEQA) process can visit the city's resource page for a list of city-qualified consultants who can prepare the environmental documents and related technical studies required by CEQA.

The North San Diego Small Business Development Center (SBDC) helps small businesses and entrepreneurs in many ways, including consulting, hosting workshops, assisting with access to capital and offering networking opportunities.


The California Manufacturers Advantage program helps small to mid-sized businesses grow by identifying opportunities and strategies for growth. This includes working with an advisor, networking, and information on how to best leverage incentives and funding. 



San Diego Gas & Electric (SDG&E)’s Technology Incentives program gives financial incentives when you install equipment to better manage energy use.


Electric Program Investment Charge (EPIC) grants funding for research and development that’s dedicated to clean energy.

California Hub for Energy Efficiency Financing (CHEEF) Pilot Programs was created to improve access to lower-cost financing for energy efficiency investments. There are several ways to participate in this program, which runs all year.

The CoolCalifornia Funding Wizard can help you find grants related to energy efficiency upgrades and rebates, with an emphasis on sustainable and environmentally-friendly business practices.



San Diego Workforce Partnership’s On-the-job Training Program (OJT) is designed to help businesses hire and train new employees who do not have yet have the experience needed for their work. The employer’s training expenses are paid at a rate not to exceed 50 percent of the wages the new employee earns during the contracted training period.


The Employment Training Panel provides funding to employers so they can provide training to their employees. Businesses determine their own training needs and how to provide training.



California Competes Tax Credit is an income tax credit for businesses that want to grow, as outlined by certain employment or project investment requirements, referred to as “milestones,” as part of the credit agreements.


The New Markets Tax Credit Program gives people or businesses credit against their federal income tax if they make equity investments in Community Development Entities, which are institutions that serve low-income populations. 

Work Opportunity Tax Credit is available to employers who hire people from demographic groups that have consistently faced significant barriers to employment.

The Business Energy Investment Tax Credit (ITC) gives the following rebates: 30% for solar, fuel cells, wind, 10% for geothermal, microturbines and CHP.